Bills sign veteran Brandin Cooks to shore up struggling WR corps ahead of playoff push

Bills sign veteran Brandin Cooks to shore up struggling WR corps ahead of playoff push

Nov, 26 2025

The Buffalo Bills made a bold, last-minute move to salvage their playoff hopes, signing 32-year-old veteran wide receiver Brandin Cooks to their active 53-man roster on Tuesday, November 25, 2025, at 4:00 p.m. Eastern Time. The move came after Cooks cleared waivers following his release from the New Orleans Saints, where he’d signed a two-year, $13 million deal just over a year ago. It’s his sixth NFL team in 12 seasons — and the most desperate one yet.

Desperation in Orchard Park

The Bills’ passing game is in freefall. Quarterback Josh Allen, usually a force of nature, has thrown for under 215 yards in five of his 11 starts this season. His favorite target, Khalil Shakir, has 54 catches for just 564 yards — the lowest total among any NFL starter with more than 50 receptions. Meanwhile, tight end Dalton Kincaid, who leads the team with four touchdown grabs, has missed the last two games with a hamstring injury. Curtis Samuel (elbow, neck) and Mecole Hardman (calf) were both sidelined in Week 12’s 23-14 loss to the Houston Texans. And the team’s 2024 second-round pick, Keon Coleman, has been a healthy scratch for two straight weeks.

It’s not just injuries. It’s a collapse of trust. Coaches can’t design routes for players who aren’t on the field. Play-action looks flat. Deep balls fall incomplete. The offense ranks 10th in passing yards per game (234.6), but it’s all smoke and mirrors — when the pressure comes, the targets vanish.

Why Cooks? The Numbers Don’t Lie

Cooks isn’t the flashy rookie the Bills hoped for. He’s 32. He’s coming off a quiet season in New Orleans: 19 catches, 165 yards, zero touchdowns. But those numbers don’t tell the full story.

Over his career, Cooks has 729 receptions, 9,697 receiving yards — just 303 shy of 10,000 — and 60 touchdowns. He’s the only player in NFL history to record 1,000-yard seasons in three straight years with three different teams: the Saints, Patriots, and Rams from 2016 to 2018. Last year with the Dallas Cowboys, he caught 54 passes for 657 yards and eight touchdowns. He’s not just a veteran. He’s a proven playmaker who thrives under pressure.

"They signed him right to the 53," said Mike on Buffalo Plus YouTube analysis. "They didn’t even send him to the practice squad. They’re desperate. Absolutely desperate for help at the wide receiver position. They can’t draw plays for guys to get open that have been on the roster this entire offseason."

What This Means for Josh Allen

Allen needs a safety valve. He needs someone who can turn a 5-yard slant into a 15-yard gain. Someone who can win a 50-50 ball in traffic. Someone who’s been there, done that — and still has the speed to stretch the field.

Cooks brings all of that. He’s not going to be the primary target — that’s still Shakir’s role. But he’s the X-factor Allen hasn’t had since Stefon Diggs left. He can line up in the slot, outside, or even motion into the backfield. He’s a mismatch nightmare for linebackers and a reliable target on third-and-medium. The Bills’ offense has been too predictable. Cooks adds chaos.

"He’s still capable of stretching the field or making a tough catch underneath," said NFL.com’s analysis. "Something sorely needed for the Bills given their dearth of difference-making pass-catchers." Playoff Implications: A Hail Mary with a Veteran’s Touch

Playoff Implications: A Hail Mary with a Veteran’s Touch

The Bills sit at 7-4, one game behind the Miami Dolphins in the AFC East. They’re clinging to a wild-card spot. With three months left, every game matters. Their next opponent? The Jacksonville Jaguars — a team with a top-10 pass defense. This isn’t a tune-up. It’s a test.

Expect Cooks to be on the field for 50-60% of snaps in Week 13. He’ll likely see 5-7 targets. He won’t need 100 yards to make an impact. One 20-yard catch on a critical third down. One red-zone touchdown. That’s all it takes to shift momentum.

The Bills will likely place someone on injured reserve by Wednesday, November 26, to make room. Could be Samuel. Could be Coleman. Whoever goes, Cooks isn’t a placeholder. He’s a statement.

Legacy in the Making

Cooks is chasing history. Reach 10,000 yards, and he’ll join an elite club of only 22 receivers in NFL history. At 32, with a new team, on a playoff contender — this isn’t a farewell tour. It’s a second act.

And for the Bills? This signing might look like a gamble. But in the NFL, sometimes the smartest move isn’t drafting a rookie. It’s grabbing a veteran who’s already proven he can win when it matters most.

Frequently Asked Questions

Why did the Saints release Brandin Cooks after paying him $13 million?

The Saints released Cooks after he struggled with consistency under new offensive coordinator Kellen Moore, recording just 19 catches for 165 yards in 10 games. With younger players like Chris Olave and Jarvis Landry emerging, and salary cap constraints tightening, New Orleans opted to cut ties. Cooks requested his release to join a contender — and the Bills were the perfect fit.

How will Cooks fit into the Bills’ offensive scheme?

Cooks will primarily operate as a slot and outside receiver, giving Josh Allen a reliable short-to-intermediate target. His route precision and ability to gain yards after catch will help on third downs and in the red zone. He’ll also free up Khalil Shakir by drawing double teams, opening up deeper routes for the Bills’ other pass-catchers.

Is Cooks still fast enough to be effective at 32?

Yes — his 40-yard dash time in 2014 was 4.33 seconds, and he still runs crisp, sharp routes. He doesn’t rely on pure speed anymore; he uses timing, body control, and leverage. In 2023 with Dallas, he averaged 12.2 yards per catch despite playing in a run-heavy offense. His football IQ compensates for any physical decline.

What’s the likelihood Cooks reaches 10,000 career receiving yards?

He needs 303 more yards. With the Bills averaging 234.6 passing yards per game and Cooks likely seeing 5-7 targets weekly, he’s on pace to hit the milestone in 3-4 games — possibly as early as Week 16 against the New England Patriots. If he stays healthy, he’ll join the 10K club before the season ends.

How does this affect Keon Coleman’s future with the Bills?

Coleman’s benching suggests the Bills are prioritizing immediate impact over long-term development. If Cooks performs, Coleman may remain a backup or be traded before the deadline. But if Cooks struggles, the Bills may give Coleman a chance down the stretch — especially if injuries persist. His future hinges on Cooks’ production.

Could this signing change the Bills’ playoff chances?

Absolutely. With Allen under pressure and the passing game inconsistent, Cooks adds a veteran presence that can turn a stalled drive into a touchdown. If the Bills win three of their next four games — especially against Jacksonville, Kansas City, and Miami — this move could be the difference between a wild-card berth and a first-round exit.